Stonecastle Dentistry Website Redesign

Stonecastle Dentistry is a dental practice based in Grand Rapids, MI. They were in need of a digital refresh. A modern, accessible, and SEO-driven website allowing Stonecastle to easily edit and maintain their site, supporting long-term growth.

Historic stone castle building with turrets and greenery, homepage of Stonecastle Dentistry with navigation and contact options.
Service
Design, Development, Content
Client
Stonecastle Dentistry
Year
2026
Live Site
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Historic stone castle building with turrets and greenery, homepage of Stonecastle Dentistry with navigation and contact options.
Up arrow
41%
increased discovery
Up arrow
34%
SEO performance
100%
client satisfaction
PROBLEM

Stonecastle’s site was outdated and lacked visibility.

Stonecastle Dentistry needed a website that better represented the quality of care they provide while improving their online visibility. Their existing site lacked clear service organization, wasn’t optimized for search engines, and did not fully meet ADA accessibility standards—creating friction for users and limiting discoverability.

Stonecastle Dentistry website homepage featuring historic Heritage Hill Castle building, service offerings, patient testimonials, contact info with map, and appointment scheduling.
New Homepage
SOLUTION

A strategic website rebuild focused on SEO, accessibility, and usability.

We designed and developed a new website with performance, accessibility, and clarity at the core. The rebuild incorporated SEO best practices into the site structure and content hierarchy, implemented ADA-compliant and accessible design standards, and introduced enhanced CMS functionality to clearly outline services and allow the team to manage content with ease.

Logo of Stonecastle Dentistry featuring a stone castle tower above the company name.
Branding
UI design elements showing a color palette of four square shades of yellow and brown, twelve brown dental-themed icons, a text card titled 'Preventative' with placeholder text and a yellow 'Learn More' button, large black 'Aa' typography sample, and three text input fields labeled Name including placeholder, normal filled, and error state with red border and icon.
Design System
Stonecastle Dentistry webpage showing information about root canal therapy, including services offered, importance, patient trust reasons, and procedure steps with images of a dentist demonstrating a dental model and an empty dental treatment chair.
Varied Components
Contact form with fields for name, email, phone number, and two subject text areas; phone number field shows error with red outline and message; checkboxes for new patient, scheduling appointment, and online appointment; submit button and an error message bar at the bottom.
Forms & Inputs
Website layout showing dentistry services and approach, including preventative care, technology, restorative and cosmetic dentistry, with sections for what to expect and FAQs.
Additional Layouts
RESULTS

Scalable. User-Friendly. Built for Long-Term Digital Success.

The new website delivers a more intuitive user experience, improved accessibility, and a stronger foundation for organic search growth. Stonecastle Dentistry now has a scalable, easy-to-manage site that clearly communicates their services and supports their ongoing digital marketing efforts.

Wooden toothbrushes with blue bristles in a glass jar and one lying on a surface next to green leaves, accompanied by statistics showing 41% increased discovery, 34% SEO performance, and 100% client satisfaction.