In 2023, Abiomed was acquired by Johnson & Johnson, bringing HeartRecovery.com, a global educational and clinical resource for cardiologists and healthcare teams, into the J&J family. Following the acquisition, we were tasked with leading the redesign of HeartRecovery.com to reflect the updated J&J branding and to modernize the digital experience.
After being acquired, HeartRecovery needed a unified, clinically oriented, and scalable system that aligned with J&J’s brand while making education faster and easier for clinicians. The experience was fragmented across three separate sites, mixed legacy Abiomed patterns with new branded elements, creating inconsistency, and offered an extensive but hard to navigate content library. The redesign needed to address all of these things.
J&J had recently rebranded and unveiled a new logo and design system. Our role involved interpreting these brand guidelines into a digital design system for HeartRecovery, creating new components and solutions specific to their needs and built with accessibility and modularity at the core.
Through stakeholder workshops, analytics review, and 12 interviews with clinicians and specialists, one thing became clear. Clinicians came to HeartRecovery with a job to be done. They needed specific information on the spot, quickly and easily. The existing library was poorly organized, hidden behind logins, lacked personalization, and not optimized for quick searches. We rebuilt the structure around clinicians’ mental models, introducing core categories to make it easier to browse and filter. We also designed solutions making the content more personable and easy to resume unfinished content.
The redesign significantly improved clinician efficiency and created a cohesive digital identity consistent with J&J’s global standards. As new acquisitions and transitions occur, our work continues to be implemented.
